Launching Cullen Wines’ first wine club on Shopify
Cullen Wines is one of the leading biodynamic wineries in Australia, with an incredible line-up of terroir driven wines. If you have ever visited the cellar door, you will see that it pays homage to the land and soil in everything they do.
Being entrusted with migrating this pedigree system to launch their first ever wine club was hugely rewarding, and the results speak for themselves.
The brief was to blend world class commerce and POS experiences while preserving brand integrity.
Project details
- Origin DTC System: WineDirect
- Time to launch: 6 weeks
- Agency: Pacific IQ
- Conversion Metrics: Over 400% uplift within 9 months.