Scaling Napa Valley DTC with headless Shopify and Winehub
Far Niente’s Wine Estates span three iconic properties in California’s Napa Valley. Their fastidious attention to detail on both the wine making and the customer experience front meant that any platform change needed to be executed with the utmost care and attention.
Winehub was selected as the Shopify App Partner to drive their DTC innovation on the Shopify ecosystem with a full scale migration from WineDirect. Guest experiences were transformed with Shopify’s intelligent POS tooling and Winehub’s direct POS Connect integration.
The headless architecture leveraged the Winehub API suite to ensure that the brand teams retained full control over the look and feel of the online and tasting room experience alike.
Project details
- Origin DTC System: WineDirect
- Features: Clubs, Loyalty, Customer Portal
- Architecture: Headless API, Sanity storefront
- Integrations: ShipCompliant, Avalara, Klaviyo