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Case Study

Hambledon

One of the UK's most coveted sparkling producers migrates to Winehub for cellar door loyalty, wine clubs and POS Connect on Shopify.

Hambledon Winery in England’s South

Hambledon Winery in England’s South is one of the most coveted sparkling producers in the UK. With ownership from prestigious wine families The Symingtons and Berry Bros & Rudd, it was important to deliver a cellar door and wine club experience that felt focussed on restraint and genuine loyalty — whilst driving revenue.

Winehub was selected as the Shopify App Partner to drive their DTC innovation on the Shopify ecosystem, with a full scale migration from another Shopify plugin. Guest experiences were transformed with Shopify’s intelligent POS tooling and Winehub’s direct POS Connect integration.

The native theme, extended with Winehub components and the API suite, ensured that the brand teams retained full control over the look and feel of the online and tasting room experience alike.

Project details

  • Origin DTC System: Another Shopify plugin
  • Features: Clubs, Loyalty, Customer Portal, POS
  • Architecture: Native theme with Winehub components
  • Integrations: Klaviyo and Shopify POS

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