Elevating an iconic Barossa access program with Winehub
Henschke is one of the most iconic wineries in Australia’s famed Barossa Valley. With countless awards and a coveted access program, it was important that any DTC platform change could not only automate manual processes, but lever up the customer experience in a way that drove revenue but made people feel like they were not being sold to.
Henschke was one of the first wineries to truly lean into Winehub’s core loyalty capabilities. Winehub is deployed to manage vintage access, bottle purchase allowances and automated pricing controls based on member status both online and at the cellar door.
The brief to blend world class commerce and POS experiences while preserving brand integrity was paramount to delivery.
Project details
- Origin DTC System: WineDirect
- Time to launch: 6 weeks
- Features: Clubs, Loyalty, Customer Portal
- Conversion Metrics: Over 400% uplift within 9 months.