APP DEMO
GROWTH & ENGAGEMENT

Keep customers engaged before, during and after the club.

Winehub loyalty is built around spend-based tiers, configurable requirements, member perks, exclusive products and cluster discounts, not points. Customers can track their own tier progress, while wineries can use automated emails to encourage tier retention or movement toward the next tier.

  • Spend-based loyalty tiers
  • Customer-facing tier progress
  • Referral support where available
Book a Demo → See how it works
Your loyalty status Jessica Davis
Silver Tier A$420 of A$750 qualified spend
Gold Tier Unlock next tier benefits

Member perks, exclusive products and tier discounts

10% member discount Exclusive releases Early access offers
DTC Arc / Customer Journey

The modern DTC journey is no longer linear.

Winehub helps wineries connect wine clubs, spend-based loyalty tiers and customer engagement into one continuous customer lifecycle.

  1. Entry First Purchase

    Customer relationship begins

  2. Foundation Join Wine Club

    Core relationship starts

  3. Peak Value Club + Loyalty

    Working together

  4. Progression Silver Tier

    Loyalty recognised

  5. Progression Gold Tier

    Higher-value customers

  6. Exclusive VIP Benefits

    Special access unlocked

  7. Ongoing Lifetime Value

    Relationship continues

Wine Clubs create the foundation. Loyalty extends the relationship before, during and after club membership.

Club-only thinking misses loyal buyers

Some customers stop joining clubs while still buying regularly. Loyalty keeps those customers engaged.

Reward beyond membership

Spend-based tiers recognise customer value across purchases, not just club activity.

Connected customer experiences

Wine Clubs, Loyalty and Customer Portal work together throughout the customer journey.

Retention over transactions

Use customer context to support relevant engagement before, during and after club membership.

How Winehub Helps

Keep customers engaged before, during and post club churn

Winehub loyalty is built around spend-based tiers, configurable requirements, member perks, exclusive products and cluster discounts — not points. Customers can track their own tier progress, while wineries can use automated emails to encourage tier retention or movement toward the next tier.

Spend-Based Tiers

Structure loyalty around spend thresholds and configurable tier requirements — not points.

Customer-Facing Progress

Let customers see tier progress, qualified spend and next-tier benefits in the portal.

Member Perks

Offer exclusive products, cluster discounts and member-only benefits by tier.

Customer Segments

Create offers for VIPs, high-value members and loyal customers.

Referral Support

Use referral workflows where available to support member introductions.

Tier Reporting

Monitor tier progress, member engagement and loyalty performance.

“Ben, Matt and the team have been wonderful to work with.”

Ben, Matt and the team have been wonderful to work with. They assisted us in migrating over 1000 existing members from our previous wine club system that utilised WooCommerce, I'm happy to say that the migration went smoothly and any issues that arose were quickly dealt with by the Winehub team. The app works great, it's packed full of features and knowing that the team is continually working on enhancing the app further, gives us confidence as we look to the future of our wine club and loyalty program.

How it works

Keep customers engaged before, during and after the club.

Winehub loyalty is built around spend-based tiers, configurable requirements, member perks, exclusive products and cluster discounts — not points.

01

Create tiers

Define spend-based loyalty levels and tier structure.

Club Details
Variable Case
Case of 6 / 12
02

Set requirements

Configure spend thresholds, membership rules and qualifying activity.

Reserve Club
6 Bottles · Quarterly
12 Bottles · Quarterly
03

Activate perks

Add exclusive products, cluster discounts and member-only benefits.

Upcoming Club Run
Members248
Ship DateJun 15
04

Monitor progress

Track member tier status and spend progress across customer activity.

Club Performance
Reserve Club$126,980
Premium Club$96,430
Growth+28%
Key Capabilities

Build spend-based loyalty that grows with your customers.

Configure spend-based tiers, requirements and member perks to keep customers engaged beyond a single purchase or club membership.

Spend-based loyalty tiers
Customer-facing tier progress
Member perks and discounts
Exclusive products
Cluster discounts
VIP customer segments
Tier progress monitoring
Referral workflows where available
Henschke

Featured Winery

Henschke

Iconic Barossa Valley winery scales loyalty, vintage access and cellar door commerce with Winehub.

  • ✓ Loyalty
  • ✓ Clubs, Loyalty, Customer Portal
  • ✓ Australia
Book a Demo
Connected Tools

Spend-based loyalty connected to real customer behaviour.

Winehub loyalty is built around spend-based tiers, configurable requirements, member perks, exclusive products and cluster discounts — not points.

Connects with

Shopify Klaviyo

Built into Winehub

Built in Tier Requirements
Built in Member Perks
Built in Exclusive Products
Built in Cluster Discounts
Reviews

Trusted by wineries across the globe

Real reviews from winery teams using Winehub.

We've been using Winehub on Shopify for about 12 months now and it's been outstanding. This Wine club management solution works really well for us and our needs, especially around the loyalty program we operate. It integrates cleanly with Shopify and removes a huge amount of manual admin from our day to day operations. What's equally impressive is the pace of improvement. The platform isn't static. There are constant iterations and new features being rolled out, which shows the team is actively investing in the product and listening to feedback. On top of that, the support team has been excellent. When we've needed help, they've either fixed issues quickly or provided clear assistance. Highly recommended!

Elderton Wines Australia · February 26, 2026 Shopify App Store review

Customisable. Adaptable. Intuitive. Set up was a breeze: We spent longer setting up our new booking platform than our winehub system. The process was easy and internal staff built our club offering thanks to a "getting started" checklist provided by Winehub, the onboarding was simple. It was easy to integrate with Klayvio so our club comms have our branding and style, but processed through winehub. Sales outcomes: The Loyalty + Sign Up Offer formats have already increased avg Cart size. Our sign up rate has also increased. The time it takes to sign up a new member is also quicker. Updating system / admin: The system is so easy to update vintages, even building new clubs is a breeze. The integration of shopify products makes this process easy and intuitive. Easy to use. Easy to change. Easy to find the information when needed. A special mention to Mat in the Winehub team for his proactive problem solving and knowledge base.

Corryton Burge Australia · June 24, 2025 Shopify App Store review

We installed and setup the Winehub app for our online store. We tried Commerce7 prior to using this and found it to be dated and hard to use. With Winehub we've been able to easily set up a loyalty program, configure allocations, and build everything we needed with confidence. We can't recommend it highly enough.

Casa Locé United States · September 4, 2024 Shopify App Store review
See More Reviews
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Related Winehub features

Shopify POS

POS, QR club signup and card-on-file payments.

Email Automation

Trigger Klaviyo flows from connected Winehub customer, club and subscription activity.

Integrations

Shopify, Klaviyo, Shopify POS, Sovos ShipCompliant and OpenTable.

Reporting & Analytics

Understand revenue and customer behaviour.

Subscriptions

Create flexible recurring programs for customers.

Loyalty

Spend-based loyalty tiers, member perks and exclusive products.

See Winehub in action

Discover how wineries improve operations, boost member retention, and grow revenue with Winehub.

Book a Demo →