APP DEMO
LOYALTY

Spend-based loyalty tiers, requirements and perks.

Configure tier requirements, assign member perks, control exclusive product access and give customers visibility into tier progress through the customer portal.

  • Spend-based loyalty tiers
  • Configurable requirements and perks
  • Customer portal tier progress
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DTC Arc / Customer Journey

The modern DTC journey is no longer linear.

Winehub helps wineries connect wine clubs, spend-based loyalty tiers and customer engagement into one continuous customer lifecycle.

  1. Entry First Purchase

    Customer relationship begins

  2. Foundation Join Wine Club

    Core relationship starts

  3. Peak Value Club + Loyalty

    Working together

  4. Progression Silver Tier

    Loyalty recognised

  5. Progression Gold Tier

    Higher-value customers

  6. Exclusive VIP Benefits

    Special access unlocked

  7. Ongoing Lifetime Value

    Relationship continues

Wine Clubs create the foundation. Loyalty extends the relationship before, during and after club membership.

Club-only thinking misses loyal buyers

Some customers stop joining clubs while still buying regularly. Loyalty keeps those customers engaged.

Reward beyond membership

Spend-based tiers recognise customer value across purchases, not just club activity.

Connected customer experiences

Wine Clubs, Loyalty and Customer Portal work together throughout the customer journey.

Retention over transactions

Use customer context to support relevant engagement before, during and after club membership.

How Winehub Loyalty Works

Recognise customer value with spend-based tiers.

Winehub supports two loyalty tier types. Standard tiers move customers automatically based on configured rules. Standalone tiers are assigned manually for VIP customers or special membership groups. Loyalty is based on spend, membership and purchase activity, not points.

Standard tiers Dynamic progression

Customers move between tiers automatically when they meet spend, club, product or membership requirements.

Standalone tiers Fixed membership

Manually assigned tiers for VIP customers or fixed benefit groups outside dynamic rules.

Loyalty tier setup Standard · Dynamic
Silver Tier Spend-based progression
Active
Gold Tier Next tier milestone
$750
VIP Tier Standalone assignment
Fixed

“The Winehub solution has been such a great addition to our business…”

The Winehub solution has been such a great addition to our business and has made the promotion of wine clubs something we are really proud of. We launched a month ago and the startup support we received was exceptional. We chose to have the team handle our setup, and their attention to detail in aligning with our brand was really professional. Since our launch, we have enjoyed ongoing support, and the customer service has consistently been prompt and friendly.

Tier Requirements

Configure tiers around your rules.

Set the rules that determine who qualifies for each tier. Combine mailing list status, membership duration, spend thresholds, product purchases and wine club membership, with AND or OR logic.

  • Mailing list eligibility for tier access
  • Membership duration requirements
  • Spend requirements over a set period
  • Product purchase requirements
  • Wine club membership requirements
  • Combination conditions using AND or OR logic
Tier requirements Gold Tier
Spend requirement $750 in the last 12 months
Spend
Membership duration Member for at least 6 months
Duration
Product requirement Purchased Estate Shiraz
Product
Wine club condition Active Estate Member
Club
Match all conditions · AND
Tier Perks

Reward customers with meaningful perks.

Assign perks to each loyalty tier so benefits apply when a customer qualifies.

  • Fixed amount off: apply a set dollar discount to eligible orders
  • Free shipping: remove shipping charges on qualifying orders
  • Free product: include a nominated product at no charge
  • Tier credit: add credit to the customer account
  • Custom perks: record member benefits that need manual fulfilment
  • Cluster discounts: apply discounts to selected product or customer groups by tier
Tier perks Gold Member
Perk Fixed amount off $25 off eligible orders
Perk Free shipping Shipping removed on qualifying orders
Perk Free product Nominated product included
Perk Tier credit Account credit applied at qualification
Henschke

Featured Winery

Henschke

Iconic Barossa Valley winery scales loyalty, vintage access and cellar door commerce with Winehub.

  • ✓ Loyalty
  • ✓ Clubs, Loyalty, Customer Portal
  • ✓ Australia
Book a Demo
Exclusive Products

Control access to exclusive products.

Restrict products to eligible loyalty tiers, offer member-only releases and control which customers can view or purchase specific products.

  • Restrict products to selected loyalty tiers
  • Offer member-only releases to eligible customers
  • Create exclusive purchasing opportunities by tier
  • Control product visibility based on eligibility
Exclusive products Member access
Library Cabernet 2020 Gold Tier · Member only
Visible
Winemaker Selection Gold Tier · Estate Club
Visible
Cellar Reserve Shiraz Hidden from public catalogue
Hidden
Customer Portal

Give customers visibility into tier progress.

Customers can view their loyalty tier, track progress toward the next tier and see the benefits and requirements tied to their account.

  • View current loyalty tier
  • Track progress toward the next tier
  • See available tier benefits
  • Review qualification requirements in the portal
Customer portal Loyalty tab
Your loyalty status Jessica Davis
Current tier Silver

$420 of $750 qualified spend

Next tier Gold

See Gold tier benefits and requirements

Fixed amount off Exclusive products Free shipping
Built into Winehub

Loyalty connected to your winery stack.

Link loyalty tiers to Shopify customer data, wine club memberships, customer profiles and email automation workflows.

Connects with

Shopify Klaviyo

Built into Winehub

Built in Tier Requirements
Built in Member Perks
Built in Exclusive Products
Built in Cluster Discounts
Reviews

Trusted by wineries across the globe

Real reviews from winery teams using Winehub.

We've been using Winehub on Shopify for about 12 months now and it's been outstanding. This Wine club management solution works really well for us and our needs, especially around the loyalty program we operate. It integrates cleanly with Shopify and removes a huge amount of manual admin from our day to day operations. What's equally impressive is the pace of improvement. The platform isn't static. There are constant iterations and new features being rolled out, which shows the team is actively investing in the product and listening to feedback. On top of that, the support team has been excellent. When we've needed help, they've either fixed issues quickly or provided clear assistance. Highly recommended!

Elderton Wines Australia · February 26, 2026 Shopify App Store review

Customisable. Adaptable. Intuitive. Set up was a breeze: We spent longer setting up our new booking platform than our winehub system. The process was easy and internal staff built our club offering thanks to a "getting started" checklist provided by Winehub, the onboarding was simple. It was easy to integrate with Klayvio so our club comms have our branding and style, but processed through winehub. Sales outcomes: The Loyalty + Sign Up Offer formats have already increased avg Cart size. Our sign up rate has also increased. The time it takes to sign up a new member is also quicker. Updating system / admin: The system is so easy to update vintages, even building new clubs is a breeze. The integration of shopify products makes this process easy and intuitive. Easy to use. Easy to change. Easy to find the information when needed. A special mention to Mat in the Winehub team for his proactive problem solving and knowledge base.

Corryton Burge Australia · June 24, 2025 Shopify App Store review

We installed and setup the Winehub app for our online store. We tried Commerce7 prior to using this and found it to be dated and hard to use. With Winehub we've been able to easily set up a loyalty program, configure allocations, and build everything we needed with confidence. We can't recommend it highly enough.

Casa Locé United States · September 4, 2024 Shopify App Store review
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Explore More

Related Winehub features

Subscriptions

Create flexible recurring programs for customers.

Wine Clubs

Apply spend-based tiers to club members and increase retention.

Reporting & Analytics

Measure tier progress and loyalty performance.

Email Automation

Trigger tier and engagement emails from customer activity.

Vault Payments

Support card-on-file workflows, reminders and expiry management.

Referrals

Reward customers for bringing new members into your wine club.

See Winehub in action

Discover how wineries improve operations, boost member retention, and grow revenue with Winehub.

Book a Demo →