CORE PLATFORM

Build wine clubs your customers actually want to join.

Manage memberships, shipments, billing, club processing and product pricing from one connected platform.

  • Automatic or manual processing
  • Eight club configurations
  • Skip and cancel flows
  • ApplePay G-Pay ShopPay
Club Details
winehub
Variable Case

Customers choose their wine from an approved list with variable pricing

Case Size Based

Customers must select a specific case size and optionally meet a minimum spend

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Member discount 15%
Ship every Quarter
Connected Winery Commerce

Build, automate and grow your wine club.

Shopify's core commerce platform with Winehub's industry specific features give you the ultimate DTC system powerhouse.

01

Configure your club

Set club type, case size, products, discounts and fulfilment rules.

Club Details
Variable Case
Case of 6 / 12
02

Members join

Customers select preferences and join through your connected storefront.

Reserve Club
6 Bottles · Quarterly
12 Bottles · Quarterly
03

Run shipments

Create club runs, reserve stock and process recurring orders.

Upcoming Club Run
Members248
Ship DateJun 15
04

Track performance

Review memberships, revenue and retention in one place.

Club Performance
Reserve Club$126,980
Premium Club$96,430
Growth+28%

Wine club models

Eight flexible ways to run wine clubs.

Build club models around how your customers actually buy, from fixed packs to seasonal, playlist and customer-selected clubs.

Fixed Case

Curated packs shipped on a set schedule.

Customer Selection

Members choose bottles within your club rules.

Bottle Qty + MOV

Minimum order value with flexible bottle counts.

MOV Club

Spend-based club thresholds instead of fixed packs.

Minimum Bottle Qty

Simple minimum bottle requirements per shipment.

Playlist Clubs

Rotating curated releases across the year.

Seasonal Clubs

Timed releases aligned to harvest or seasonal drops.

Monthly Select

Monthly member choice within your product range.

An experimenters ecosystem

More Flexibility. Less Admin. Better Retention.

Give your team the right tools to manage members, shipments, billing and reporting from one connected platform.

“There are no other Shopify apps that we reviewed that had the…”

There are no other Shopify apps that we reviewed that had the same scope and depth of functionality as Winehub. We've only just completed our migration, but we've found the team incredibly helpful and very responsive to our feedback. We're looking forward to further growing our wine clubs and introducing a loyalty program using the new functionality we have available to us.

Key Capabilities

Everything you need to manage wine clubs.

A flexible toolkit for memberships, shipments, customer changes and recurring revenue.

Automated club waitlists
Fixed date or anniversary billing
Signup offers
Advanced club discounting
Bulk actions
Variable case clubs
Seasonal clubs
Choose-your-own clubs
Automated club processing
Club shipment runs
Skip or pause options
Club revenue reporting
POS Connect

Join the Club - Three ways to pay

POS Connect helps staff convert tasting room visits into club memberships, purchases and concierge workflows without paperwork or re-keying.

01

QR Code

Guests scan and join or purchase on their own device.

02

Tap to Pay

Take payment in seconds with a simple phone tap.

03

Card on File

Support concierge workflows and saved payment methods.

Reviews

Trusted by wineries across the globe

Real reviews from winery teams using Winehub.