Despite all the doom and gloom that we read about the industry, we’re seeing many wineries achieve up to 40% growth with the right DTC strategy and technology.
Our CEO & Founder, Ben Gibson, recently sat down with Felicity Carter from Drinks Insider to talk about what’s working in today’s market. From flexible delivery schedules to automation and personalisation, there are huge opportunities for wineries to grow by focusing on their existing customers.
In this episode, Ben shares:
- What wine can learn from the cosmetics industry
- Why loyalty programs often outperform wine clubs
- How automation can drive efficiency and revenue
- Why value wins over volume
- The power of personalisation to boost sales
…and much more. If you’re looking to grow your wine business, this podcast is a must-listen!
Photo by Isaac Smith on Unsplash